Want to Succeed at Social Marketing? Maybe a shorter URL is the key!

In my usual reading on the latest trends, tips in the industry today, I found the following article to be an interesting read and I wanted to take this opportunity to share the knowledge.

The article in question is by Gary Stein and it truly hits the nail on the head when it comes to Social Marketing and URL lengths. He pointed out that not only is URL shortening helpful when it comes to using social networking sites like Twitter (with their classic 140 character limit), but it is absolutely critical to successful social marketing! 

How could something so (seemingly) insignificant be so important? You might be surprised at the answer! Stein, reveals that increasingly popular sites like bit.ly not only shorten URLs but give marketers the ability to create unique urls which can then be tracked. How's that for social marketing?!

Why not give it a try the next time you tweet?

 

Whom do you target with Twitter?

Does it seem logical to you that Twitter is used mostly by young people? I did to me some time ago. It also seemed logical that if you are marketing on Twitter you are probably promoting University programs, youth stores, parties and events, career resources and such. But if you research some of the most popular twitterers in any area you can actually see a very different pattern in terms of targeting by age. So one tip here is - don't underestimate Twitter being able to target more mature audiences.

If you want to know more, here is a very good recent article and stats that confirm this pattern.